If you ask any reputable auto glass store, they will tell you that shady behavior and business practices always start from the store and not the customer. If you live in a state where incentives can be given to customers and referrals, you’ll see this suspicious behavior a lot. Especially when insurance claims are involved. Insurance and Fraud? It seems like it only goes hand and hand for one reason or the other.
Now don’t get me wrong incentivized marketing techniques like $100 Cash Back, or 10 Free Steak Dinners is a good marketing strategy. I mean wouldn’t you want to get your windshield replaced and get a free steak dinner? Sure! Who wouldn’t! Businesses must generate a profit to stay alive, and these marketing techniques boost business for auto glass stores. However, the shady practices of someone these auto glass companies come when these auto glass shops push their limits. Most of the fraud is done between these glass shops and your insurance company, with you left in the dark. So, what should you be looking out for? So, you’re not involved in some auto glass scam?
The most common fraud is the glass shop will book your insurance company for a windshield replacement, when they only did a chip repair. With no physical evidence left behind how is the insurance company going to know that they didn’t replace the entire windshield? Most of us don’t read the paperwork anyways, and even if we do it would be hard to spot even if we we’re looking for it. The best way to avoid this is to deal with your insurance company directly on your windshield replacement, rather than letting the windshield company do it for you. Most shops would prefer to do it for you so it gets done right, however this means they can put whatever they want in the insurance claim.
Another shady business tactic is a lot of auto glass companies will call you every month seeing if you need your windshield replaced. Now, this may not seem shady, and just a telemarketing strategy, however they will incentivize their call. If you’re an honest person you won’t take up their offer, but if you’re hard up and they offer you $200 cash back to replace your windshield what’re you going to do? A lot of people are going to take them up on the offer regardless of if they need their windshield replaced. Some people might even crack their own windshield! Now, this is a scam that requires the customer to play along, if you’re an honest person it won’t happen to you.
The list goes on and on, and auto glass shops will always give incentives if it’s legal. I mean it’s a good marketing strategy, but it results in a lot of fraud being done. There are even auto glass shops that will find shady people and file claims without any work even being done! Next time you get your windshield replaced make sure you use a reputable auto glass dealer, or you could be involved in some shady scam!